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The Entrepreneur's Dilemma: Scale or Sell? Eze Redwood Charts the Course

In the high-stakes world of entrepreneurship, one question looms larger than most: when is the right time to scale, and when should you consider selling? It's a crossroads that many business owners face, often with little guidance. Enter Eze Redwood, a serial entrepreneur and business coach who's made it his mission to illuminate this critical junction.


Redwood's journey to becoming a business guru is anything but conventional. "I'm a glorified problem solver," he says with a hint of understatement. His career trajectory reads like a masterclass in adaptability—from climbing the corporate ladder to diving headfirst into restaurant ownership, Redwood has consistently pushed beyond the confines of job descriptions and industry norms.


"Regardless of what my job actually was, I took my job and I tried to say now that I've mastered that, how do I solve problems for our company internally, our clients externally," Redwood explains. This relentless focus on problem-solving has become his calling card, a skill he now applies to a broader canvas: cities, nonprofits, and small businesses crying out for innovative solutions.


But Redwood's expertise isn't just about fixing what's broken. It's about foreseeing the forks in the road and helping fellow entrepreneurs navigate them with confidence. In a recent episode of City Entrepreneur, Redwood tackles the scale-or-sell dilemma head-on, offering expert tips that promise to be a game-changer for business owners on the brink of this momentous decision.


Redwood's advice comes from a place of hard-earned wisdom. His foray into restaurant ownership taught him a valuable lesson about the entrepreneurial journey: "What I realized from the process of starting a restaurant, was that sometimes it felt like you were just out on an island by yourself. There wasn't a sense of mentorship or community." This isolation became the catalyst for his current mission—to be the mentor he wished he had when he was starting out.


But Redwood isn't one to sugarcoat the entrepreneurial experience. He challenges aspiring business moguls to look inward and confront some uncomfortable truths. "If you want to be super successful as an entrepreneur, ask yourself what are you willing to sacrifice," he advises. It's a sobering reminder that behind every success story lies a tale of trade-offs and tough choices.


Yet, for all his focus on personal sacrifice and problem-solving, Redwood never loses sight of the most crucial element in any business equation: the customer. "When you're getting a customer, you are making a promise. You're promising to add value in some way to that person," he asserts. This customer-centric philosophy forms the bedrock of his approach to business growth. "So it's important for you to put as much thought into how you make sure that every single client or customer feels like you are making good on that promise. And if you do this well, the customer/client will do the marketing for you."


It's this holistic view of entrepreneurship—balancing internal drive with external value creation—that sets Redwood apart in the crowded field of business coaching. He's not just teaching entrepreneurs how to build successful businesses; he's showing them how to construct sustainable ecosystems of value, innovation, and growth.


As Redwood continues to share his insights through coaching and podcasting, he's not just paying forward the mentorship he once craved; he's reshaping the entrepreneurial landscape. By fostering a sense of community and shared knowledge among business owners, he's ensuring that no entrepreneur need feel stranded on that proverbial island.


Whether you're a seasoned business owner weighing your next move or a budding entrepreneur just starting to dream big, Eze Redwood's problem-solver's playbook offers invaluable insights for the road ahead. Tune into Season 2, Episode 12 of City Entrepreneur to hear Redwood break down the scale-or-sell dilemma and equip yourself with the tools to make your next big business decision with confidence.

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